About the ECRS
The European Centre for Reputation Studies e.V. (ECRS) is a cooperation between representatives of the Research Institute for the Public Sphere and Society (foeg) of the University of Zurich, the Institute for Market-Based Management of the Ludwig Maximilians University of Munich, and the European communication consultancy Pleon. The ECRS has adopted an integrated approach to reputation research that ranges from measuring and analysing the reputation production process, to monitoring the impact on stakeholders and developing and implementing strategies for reputation management. It is the only non-profit institute in Europe that researches the scientific and practical aspects of building and monitoring reputation and develops solutions for strategic reputation management in business, politics, and society.
Board of Directors:
Dr. Mark Eisenegger, Co-head of the Research Institute for the Public
Sphere and Society (fög) of the University of Zurich, associate lecturer
at the Universities of Zurich, Lugano, and Fribourg.
Ralf Langen, Partner at Pleon in Germany and responsible for change &
transformation consulting in Europe.
Prof. Dr. Manfred Schwaiger, full professor for business
administration at the Ludwig Maximilians University of Munich (LMU) and
among others head of the Institute for Market-Based Management (IMM) of
the LMU.
Robert Wreschniok, leader of the team reputation management at Pleon
and spokesman of the Private Institute of Foundation Law based in Munich
and Berlin.
