REPUTATION MANAGEMENT
OPPORTUNITIES AND CHALLENGES OF REPUTATION MANAGEMENT IN A GLOBALISEDWORLD
On the 23rd and 24th of October, over 60 participants gathered in Rome for our Reputation Management Symposium. The conference, which took place in the Ambasciatori Hotel, was an opportunity to discuss the management of reputation in the globalised world. The different speakers offered a variety of perspectives, from the academic analysis of reputation and its effects to the corporate perspective on turning around a company’s reputation, as shown in the case of Coca Cola Hellenic. The change of the nuclear energy’s reputation and the case of Liechtenstein were two other approaches presented. For videos, pictures and speaker’s presentations please follow this link. We will be looking forward to discussing reputation management once again next year.
